Smarter Thinking In Practice Across Real Development Projects
Real-world case studies showing how the Ashcroft team has helped clients maximise returns from residential and property development projects. Explore practical examples of our smarter thinking in action — from early site strategy and feasibility through to build outcomes and finished results.

Foresight and Resilience Brings Great Rewards for this Astute Developer
Our client purchased a duplex property in Otahuhu in 2013. While this was an ideal rental property, the site also had great development potential. Soon after purchase, our client approached the next door neighbour asking if they’d be willing to sell. They agreed.
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A Property Development Transformation
Scott Keddie owned a home with a spacious section in Sandringham. Recognising its property development potential, Scott initially planned to demolish the home and build an apartment block.
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How a Fresh Strategy Saved this Project When the Market Shifted
When our returning client purchased a house on a large section in Avondale, the initial plan was impressive: demolish the existing house and construct three modern homes, 2 three-storey Highgate duplex and a stand-alone Kingston at the rear.
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Why This Developer Chose Ashcroft for Back-to-Back Projects
Our client, a seasoned property developer with extensive experience in residential projects, had worked with a wide range of builders, from group home companies to independent operators. After years of managing diverse teams, she recently completed her second project` with Ashcroft Homes.
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Ashcroft’s lateral thinking delivers 50% more housing – and profit
Our client’s rental property was a four-bedroom home on an 800 m2 site. When changes to the Auckland Unitary Plan were introduced, zoning adjustments meant the property was now located in a Terraced Housing and Apartment Zone. This provided great development potential for this rental property.
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Staged for Success: Risk-Smart Strategy for a Shifting Market
Our client purchased a 1,467m² property with an existing home back in 2016 and a clear goal from the outset – to fully develop the site for maximum value. With guidance from their Ashcroft Property Development Consultant (PDC) they mapped out the full development potential from the outset, ensuring every square metre was maximised.
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Development Potential Grows Considerably with New Unitary Plan
Our client owned two properties that sat side by side. Both properties had an existing single level 3 bedroom home.
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Downsize Garden, Upsize Bank Account
Our client had owned a large family home in Epsom for many years. They loved their home and the location. But once their children had grown, the garden was no longer getting the use it once did, and it was time to downsize and put that land to better use!
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Elevating Ground, Elevating Returns
Our client came across a great corner site which they knew would make an ideal development proposition. The site measured 746 sqm and was in a highly desirable, established Auckland suburb. The one drawback was that the site was not flat. The client initially considered the best development option would be to construct a new home and a new unit.
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Correct Plan Selection, Critical for Maximising Return
Our client, an experienced property developer purchased this property with the goal of development. The site contained a stand-alone home, a garage and a shed, on land of approx. 1,012sqm. The intention was to demolish the existing buildings, constructing new homes in their place.
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Ashcroft Tenacity Paid Off For This Challenging Resource Consent Application
The Ashcroft Subdivision and Planning team proved once again their expertise and commitment to getting client projects over the line.
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When Two Becomes Eight – Quadrupling Rental Potential!
A client approached us seeking development options for a rental property of 1,012 sqm section that hosted two brick and tile units. After reviewing the site for its build feasibility, the Ashcroft team concluded that the two units could be replaced with eight new terraced homes!
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Tight Space, Small Access? No worries!
A valued Ashcroft Homes client purchased a new property with the intention of developing the site, adding a new home which could later be sold.
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